Entrepreneurship and Venture Creation Free Essay Example, 4000 words

These goals are the central motivating factors for many entrepreneurs. They exhibit an intense passion for the things that they do. This leads the rest of the world to think that they are fanatics. However, these passions, keep them moving. They keep defining higher goals for themselves. For most of the entrepreneurs, the passion is higher than the desire to make money (Ã…  irec & MoÄ nik 2012, p. 11). Entrepreneurs indulge themselves completely into what they do because of their undoubtedly high passion. The undying passion exhibited by entrepreneurs explains why many of them are likely to spend a lot of time developing an idea with no reward. Since they have the conviction as well as passion, they consider such sacrifices worth the time. Their conviction is that there is a higher goal, which will prove more rewarding. Many of the successful entrepreneurs have a history of having indulged themselves intensely into something before they experienced a breakthrough that led to their success. Without doubt, this kind of passion does not exist with every individual. Only a few people destined to become successful entrepreneurs have a passion that motivates them during the hard times and helps them keep trying until they get it right (Ã…  irec & MoÄ nik 2012, p. We will write a custom essay sample on Entrepreneurship and Venture Creation or any topic specifically for you Only $17.96 $11.86/pageorder now 13). The second defining characteristic of entrepreneurs is their resilience. Resilience in this case means that failure is part of the entrepreneurship journey. It is almost obvious that every entrepreneur will face a failure. Resilience helps an individual to get up and handle a failure while maintaining enthusiasm. Whereas failure is an unfortunate fact in entrepreneurship, having resilience makes the journey worth trying. Entrepreneurs who have proved successful often faced critical failures. However, such entrepreneurs were keen to learn from their mistakes, got up from their failure, and forged forward. Whereas normal people will tend to give up after a failure, and face the overwhelming self-pity of failure, entrepreneurs have the capacity to get over such challenges. They know for sure that they are going to fail at one point. However, they do not let that kill their dreams (GavrilÄÆ'-Paven & Fijuljanin 2012, p. 180). They are able to ident ify the wrong choices that led to their failure. They are willing to identify potential solutions and determine the right track after a failure. Instead of letting failure overwhelm them, they use it to determine how they can register success in the next trial. After a failure, the entrepreneur does not sit down and sympathize with oneself.

How Does Wind Energy Work - 844 Words

One of the fastest growing forms of energy in the United States is wind energy. How does wind energy work? Bergey Windpower describes it like this, the wind turbine, which is installed on top of a tall tower, collects wind energy and converts it into electricity. The turbine output is then made electrically compatible with the utility and the output is fed into the household wiring at the breaker panel (Bergey). In 2013, the United States used more energy than any year before but we used it more efficiently than before as well (Danko). 12 states are responsible for most of the wind energy used in the US last year, with Texas topping that list using using a total 36 million megawatt hours, MWh (GENI). There are some bad things that go along with wind energy though, for instance in order to get the metal that we need to make these massive wind turbines we have some serious consequences. A few repercussions from that is that we destroy vegetation, produce a lot of CO2, and we also kill birds that fly into them. Wind energy is also very expensive to start up and may not be worth it in the long run of things. From 2005 all the way until 2008 the United States was the world leader in wind energy capacity, then in 2009 China became the world leader (Wiser). Then in 2012 the United States representing about 29 percent of the global installed capacity the United States reclaimed the mantle as the world leader (Wiser). Now in the United States in 2013 alone, 12 states wereShow MoreRelatedWind and Solar Generated Electricity Essay1168 Words   |  5 Pagessuch as wind and solar is recommended. The question is often posed as to which alternative energy source is leading the market in terms of efficiency, effectiveness and economy. After thorough research into the physics concepts and economic statistics of solar and wind power sources, it can be established that due to the constantly varying conditions of ‘the sunburnt country’, Australia, solar and wind powe r should be implemented together to ensure the harvesting of the wind and the suns energy willRead MoreEssay On Alternative Energy Resources1714 Words   |  7 PagesAlternative Energy Resources At the rate that planet Earth is going, it will be destroyed by humans. Over time, the United States of America has developed new ways of producing electricity to keep the country running. However, time has revealed to citizens that the current, majorly-used resources cause a lot of issues, such as pollution and inconvenient economic trends. Therefore, it is time for a change in how the country manufactures electricity compared to how it is produced today, so that ourRead MoreRenewable Energy : Alternative Energy1559 Words   |  7 PagesAlternative energy can be defined as Energy, as solar, wind, or nuclear energy, that can replace or supplement traditional fossil-fuel sources, such as coal, oil, and natural gas. When thinking about alternative energy sources we generally focus on the main types: nuclear, solar, wind, and hydroelectric. These are things that mainly do not cause pollution and are very environmentally friendly (Alternative Energy). Alternative energy is thought to be renewable and â€Å"free.† Biomass Energy, Wind Energy, SolarRead MoreHow Wind Power Works1038 Words   |  4 PagesWind power has been used over centuries (Bowden 44). It converts the energy form the wind into wind power with the help of wind turbines (How Do Wind Turbines Work?). They can provide power for houses and farms. 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The rest is generated from nuclear reactorsRead MoreThe Wind Turbines Are A Dominant Method Of Harnessing Wind Power891 Words   |  4 PagesThis paper discusses how scientists can help bring wind power into urban areas with limited space such as London, and make wind energy a sustainable energy resource. Three-blade wind turbines are a dominant method of harnessing wind power, but this technology has drawbacks which make it unsuitable for placement in London. Small Wind Turbines, owned by individuals and/or communities have attempted to fill the gap, but are only capable of supplying lower le vels of power than a city demands. This paperRead MoreWind Power Generation : Renewable Energy Source1443 Words   |  6 PagesWind Power Generation In the 21st Century, fossil fuels are becoming increasingly important, with the demand for these resources increasing, despite the knowledge that they are finite. Globally, the annual consumption of fossil fuels is eleven billion tonnes, with crude oil reserves waning at a rate of four billion tonnes per year. If these figures experience little change in coming years, oil reserves are estimated to completely deplete by 2052 (Ecotricity.co.uk, 2014). Other options are availableRead MoreEthanol Essay782 Words   |  4 Pagessummer reached a record high of nearly $100. How has this happened and how much higher could oil go? The United States dependence on foreign oil is at an all time high. Nations supplying this oil are pumping at a record pace and maximum capacity. If any of these nations fail to supply the U.S. because of a terror attack or bad relations, the economy would be negatively impacted. How can the U.S. reduce dependence on imported fuels and diversify our energy supply? In recent months, the new focus isRead MoreWind Energy for Future Generation Essay1511 Words   |  7 PagesEveryday we sit and work with our laptop, watch TV, play with tablets, use the coffee machine, use the lights, etc. Electrical appliances and devices exist today in very large numbers and will keep on growing at a very fast rate. In order to meet demands for electrical power, fossil fuels have been the main force of producing electricity ever since the industrial age. As effective as fossil fuel is, it will not last forever due to the fast rate of consumption and increasing electricity demand. AsRead MoreRenewable Forms of Energy: Wind Energy Essay1320 Words   |  6 PagesRenewable forms of energy are becoming more and more necessary for a sustainable future. Wind energy is a form of energy that is becoming more and more popular, and it offers a way for people to harness energy from something natural to create electricity. Wind energy in addition to other sustainable forms of creating energy are going to start taking the place of fossil fuels as people realize the true benefits of using them. There are many benefits of using wind energy in comparison to using fossil

Advertisement Free Essays

In todays world,we are surrounded by various types of advertising. Despite the fact that advertising has become a vital part of business world today,I would argue that it has influenced people to such an extent that people start spending money even without thinking and advertising should be regulated to avoid its negative impacts. Adverts forced consumers to buy things that they event don’t need in many different ways. We will write a custom essay sample on Advertisement or any similar topic only for you Order Now T.V commercials ,billboards alongside roads and in train stations,leaflets and magazines ,product placement in popular websites,all these forms of advertisement present products in such a glamourised way that we ,as consumers,are forced to buy them. For instance,many textile,garment and other industries pay huge amounts to media stars and top models to endorse their products and people,in particular youngsters,buy these products because their favourite star is in that particular product’s advert. Moreover,sometimes people are not even aware that they are getting convinced and influenced by adverts. For instance,matches and big sports events are sponsored by companies nowadays and inturn they advertise their products and people get influenced by logos and signboards while watching a match. Similarly products are placed in websites so that people can see adds while watching dramas or movies. To put into a nutshell,we cant avoid commercials even we want to do that. However,we can minimise potential hazards of advertising by some simple measures. Firstly, there should be a regulating body to keep check on advertising industry. Secondly government should banned advertisement of those things that can be dangerous for health such as fast food,fizzy drinks,ciggaretes and alcohol. Similarly sports events can be sponsored but it is important to make sure that products of sponsored companies are not something that can have negative infuence on people such as tobacco products. In the end ,I believe that advertisements have very strong inflence on people and it is the responsibility of authorities to make positive use of this influence. Thats why advertising should be regulated and negative effects can be avoided by banning dangerous products and adverts that are aimed at children. Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them? Whether it is on TV, radio or hoardings at the side of the road, advertisements have become a part of our lives. Advertising is a powerful and persuasive medium. Consumers are influenced by advertisements in both positive and negative ways. This essay shall delve into the ways adverts affect the common man and suggest ways to protect people from the negative effects of adverts. On the positive side ads tell us about the new products that are launched in the market. They also tell us about the working of these products. After seeing the ads, consumers can go to the market and select things of their choice. What is more, the advertising industry provides jobs to many. Ads also touch social issues. On the other hand, advertisements can cause people to be dissatisfied with what they already gave and make them want more. Being exposed again and again to products which one cannot afford leads to dissatisfaction. Furthermore, not all parents are in the position to afford the goods which the children see advertised and want to possess. This often leads to feelings of inadequacy among them. In addition to this advertisements lead to materialism and people lay too much emphasis on material goods. People are prepared to work long hours or even turn to crime to get these goods. The solution is not simple as advertising has become a very pervasive medium. To begin with, advertisements which make false claims should be banned. Then there should be consumer awareness programmes. Consumers should be warned against too much consumerism. Finally, advertisements for liquor and those ads which show stunts should also be banned. To conclude, today we are influenced a lot by adverts, both in positive and negative ways, without adverts we would lose a valuable source of revenue which is used for the benefit of majority. Our lives would be dull without these ads and there is not much that can be done against the consumerism they promote. How to cite Advertisement, Papers Advertisement Free Essays Lying and use of fictions in day-to-day adverts has become more persistent in the contemporary society. False advertisement, therefore, refers to the use of misleading and typically unproven information regarded as false, to advertise a product or a service to customers. It also involves the exposing of untrue stories about someone, a product or a service. We will write a custom essay sample on Advertisement or any similar topic only for you Order Now Such advert does not disclose the sources of information but is basically meant to persuade customers on the benefits of particular products or services. A false advertisement not only provides inaccurate information about something, however, it also omits information which it should contain (Goldman 487). This research paper, therefore, seeks to examine lies and false adverts in their immediate context and their possible effects. Whether on a national television or the local newspaper, the information conveyed by any advertisement must uphold the truth. In recent times, lies and false advertisements have been used extensively by a business enterprise through their sales agents and politicians. Business companies have always engaged in competition for customers. As result, they have conducted frequent business promotions tailored towards increasing their market share. Persuading customers is also about changing their attitudes and capturing their attention towards the products being promoted. It involves conveying of information concerning the health benefits of using a certain product as opposed to their substitutes. Consequently, to increase their sales, sellers have over a long time used exaggerations based on their products and services. They have misled customers using their untrue information on their advertisements on health benefits. In businesses, there are numerous instances under which false adverts has ever occurred. An advert is considered deceptive if it deliberately misleads its intended customers. Among the several deceptions include snapshot retouching, the omission of information, hidden fees and charges, misleading health claims, as well as oversized packaging of products among others (Bevier 25). To begin with, photographic retouching is a false advertisement used in the cosmetic industry besides the weight loss businesses. They depict false unattainable results to consumers and give a false impression of the cosmetic product’s factual capabilities. This is intended to help such businesses attain a higher competitive advantage over their competitors since their false impression has fully captured their customers’ perceptions regarding the effectiveness of such products compared to those of their competitors without the photo retouch. The second instance is the omission of information. Failure to include any relevant information about a product is a misleading attempt to the customers. A more relevant example is that of a television advert on prescribed drugs which may precisely fulfill the requirements of the regulations by showing a side-effect at the end of the advert. Hidden fees and charges is another strategy used by most companies to trick customer who might end up paying an excess fee on the advertised products as opposed to the actual price of the item or service unknowingly. It is commonly used in taxation levies, insurance, and shipping fee. A good example is the online selling of a product, where the delivery cost is hidden to make the product cheaper to customers. On health claim advertisements, certain words such as cholesterol-free, low sugar and fat levels, vitamins available, chemical-free product etc. in certain manufactured products may not be true but are only meant to convince the customers on the health benefits of a product, although, in reality, such allegations are not based on facts since they have no source of evidence. They are only meant to attract customers. On the other hand, politics has also formed the grounds of lies and dishonesty in many occasions since politicians have been lying to their followers during their election campaigns along the streets that they are the best. Based on their policies, they have always promised their followers many that they end up not fulfilling, rendering their promises untrue. This has built mistrust between the politician and their followers. Campaign advertisements holding untrue information have always been broadcasted on televisions and printed in local newspapers so that citizens can read and change their attitudes towards such politicians and vote them in.However, the use of false advertising to gain customers is misleading since its information lacks substantive evidence. As a result, it is subjected to some effects which are discussed here below. The effects associated with lies and false advertisements include financial loss, broken trust and customer loyalties, distorted competition among others. False advertising is costly to a company and ends up with a huge amount of money are caught (Garramone 148). For example, the uber advert, â€Å"We have made many improvements to the driver experience over the past one year and will continue to focus on ensuring that Uber is the best option for anyone looking to earn money on their own schedule† attracted them a charge amounting to $20 million dollars by the FTC since their advert was found to be based on false allegations. However, the company is also likely to suffer more serious financial losses if the advert is pulled down. By so doing, the so affected company will lose the money spent in developing the advert. The company can also be sued on the basis of a false advert and be charged more fines in court must also pay the customers who filed the caseFalse advertising has a vast effect on braking trust with clients (Garramone 152). A company engaged in such illegal act gives an impression of lack of its trustworthiness to business in the sight of customers. This will affect the relationship of the company with its existing and new customers, who will feel betrayed and are likely to look for new suppliers of the same goods and services somewhere else. Customers may lose loyalty to the business consequently, building a negative reputation of such business on the public domain. This is likely to affect the future operation of a business. Finally, deceptive advertising reduces the competitive advantage of the business. Ideally, a healthy competition between two or many companies should aim at benefiting the customers by providing them with quality products and services at a cheaper cost. However, a company engaged in false advertising may spend a larger amount of money to make their products attractive. This may hamper their creativity and innovation since they will refrain from conducting research to determine the new factual ways of bettering the quality of their services.In conclusion, false advertisement is misleading. It involves the use untrue information, without supportive evidence about the quality of goods and product. In a business perspective, the intention of a false advert is to attract more customers and increase the number of sales. It gives a false impression to the customers about a product quality. However, it affects businesses in various ways, which include excessive loss of finance, loss of customer loyalty, and disrupting healthy competition thus lowers the competitive advantage of a business. How to cite Advertisement, Papers

Red Badge Of Courage (941 words) Essay Example For Students

Red Badge Of Courage (941 words) Essay Red Badge Of CourageHenry, the youth, was a young man who lived on a farm with hismother. He dreamed about what fighting in a war would be like, and dreamed ofbeing a hero. He dreamed of the battles of war, and of what it would be like tofight in those glorious battles. His mother was a wise, caring woman who hadstrong convictions about not wanting Henry to goto war. She is a veryhardworking woman, and loves her son a great deal. She gave him hundreds ofreasons why he was needed on the farm and not in the war. Henry knew his motherwould not want him to enlist, but it was his decision to make. He dreamed of thebattles of war, and of what it would be like to fight in those glorious battles. He didnt want to stay on the farm with nothing to do, so he made his finaldecision to enlist. After enlisting he finds himself in a similar situation,with nothing to do. While there he becomes friends with two other soldiers, JohnWilson, the loud soldier / the friend and Jim Conklin,the tall soldier. Wilson was a loud spoken and obnoxious soldier whobecomes one of Henrys best friends. Jim was a tall soldier and was a childhoodfriend of Henrys. He was always calm and matter-of-fact like. He also lovespork sandwiches as that is all he eats. Wilson was as excited about going to waras Henry, while Jim was confident about the success of the new regiment. Wilsonis acts very confident, and boasts of how well he will fight. After a few daysof marching, Henry realizes that they have been wandering about aimlessly incircles. They continue to march wothout purpose, direction, and fighting. Duringthis time Henry starts to think diffrently about war, amore close experiencedway. He starts to lose some of his ideals of war, and starts to become scared ofrunning away from a batlle. Lieutenant Hasbrouck, a young lieutenant of the304th regiment (Henrys regiment), is an extremely brave man. He also isconstantly cursing. He, unlike the other officers, cares about and defends histroops performance and makes sure they get the recognition they deserve. He is atrue leader and he is a model of what Henry and Wilson wish to become. After awhile the regiment finally discovers a battle taking place. Jim gives Henry ayellow envelope with a packet inside. He is confident that he will die, and saysthat this will be his first and last battle. The regiment manages to hold offthe rebels during the first attack, but the rebels like machines of steel;relentlessly came back again and again with reinforcements driving the soldiersback. Henry becomes scared, confused, and goes into a trance when he sees hisforces depleting. He finally gets up and starts to run like a proverbialchicken, who has lost the direction of safety. After he has run away hestarts to anaylze himself and rationalize his actions. At first he thinkshimself a a coward for running, and later he feels he was just saving himselffor later. He thinks nature does not want him to die, eventhough his side waslosing. He believes he was intelligent to run, and hopes he will die in battleto spite. Henry, still running, is met by a tattered soldier and hecomes upon Jim who has been wounded badly. He does not complain about his pain,but asks Henry to move him out the road so he is not run over by artillerywagons. Even in his agony, he is concered about Henry and asks how he is faring. .u3fbc65bbb952878ac6211dfe4c8893a2 , .u3fbc65bbb952878ac6211dfe4c8893a2 .postImageUrl , .u3fbc65bbb952878ac6211dfe4c8893a2 .centered-text-area { min-height: 80px; position: relative; } .u3fbc65bbb952878ac6211dfe4c8893a2 , .u3fbc65bbb952878ac6211dfe4c8893a2:hover , .u3fbc65bbb952878ac6211dfe4c8893a2:visited , .u3fbc65bbb952878ac6211dfe4c8893a2:active { border:0!important; } .u3fbc65bbb952878ac6211dfe4c8893a2 .clearfix:after { content: ""; display: table; clear: both; } .u3fbc65bbb952878ac6211dfe4c8893a2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3fbc65bbb952878ac6211dfe4c8893a2:active , .u3fbc65bbb952878ac6211dfe4c8893a2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3fbc65bbb952878ac6211dfe4c8893a2 .centered-text-area { width: 100%; position: relative ; } .u3fbc65bbb952878ac6211dfe4c8893a2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3fbc65bbb952878ac6211dfe4c8893a2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3fbc65bbb952878ac6211dfe4c8893a2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3fbc65bbb952878ac6211dfe4c8893a2:hover .ctaButton { background-color: #34495E!important; } .u3fbc65bbb952878ac6211dfe4c8893a2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3fbc65bbb952878ac6211dfe4c8893a2 .u3fbc65bbb952878ac6211dfe4c8893a2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3fbc65bbb952878ac6211dfe4c8893a2:after { content: ""; display: block; clear: both; } READ: I Believe in the Power of Video Games EssayAs his death grew nearer, Jim runs into a field looking for a suitable place todie. He ignores Henrys offers of help, and as his body jerked horribly, hefalls and dies. The only other witness to his death, the tatteredsoldier, is impressed mostly by Jims bravery and courage. The tatteredsoldier appears to be a simple and innocent man. Though he is very simplisticand unsophisticated, he is a brave, kind, and responsible man. Henry walks awayhurting inside and dangerous to himself. In the charge ahead Henry asks fleeingsoldiers why they are running. He grabs a comrad and asked why whyall the while holding his arm. The man struggling to be let go, hits Henry overthe head with the butt of his rifle, thus giving Henry his first Red Badge ofCourage. Henry stumbles across the battle field trying to stay on his feet. Hemeets a cheery voiced man who helps him get back to his regiment. The cheery voiced man not only lacks a name, but Henry never seeshis face. He appears to be a ordinary man who can skillfully manuveur throughthe forest and patrols. At his regiment he meets up with Wilson again, and getsthe wound on his head tended to. After resting for a little while he gets backinto the battle. He felt the generals were a bunch of lunkheads formaking them retreat instead of confronting the enemy. Henry starts to think thathe and Wilson are going to die, but go into battle anyway. In the battle achange goes over Henry. He starts to fume with rage and exhaustion. He seemed tohave a wild hate for his relentless foe. He felt that he and his companions werebeing taunted and being made fun of. In a following battle, he and Wilson havethe oppurtunity to carry the regiments flag. After a bit of scuffiling Wilsontakes the flag out, but later in the battle Henry manages to get thge rebel flagand runs up the line with Lieutenant Hasbrouck leading the way. In the battle hefou ght like a Major General, and he has grown up a great deal. He isnot afraid of dying anymore.

Cognitive Dissonance Essays - Social Psychology, Attitude Change

Cognitive Dissonance Cognitive Dissonance How do human beings make decisions? What triggers a person to take action at any given point? These are allquestions that I will attempt to answer with my theoretical research into Leon Festinger's theory of cognitive dissonance, as well as many of the other related theories. We often do not realize the psychological events that take place in our everyday lives. It is important to take notice of theories, such as the balance theory, the congruency theory and the cognitive dissonance theory so that one's self-persuasion occurs knowingly. As psychologist and theorist gain a better understanding of Festinger's cognitive dissonance theory manipulation could occur more easily than it already does in today's society. Leon Festinger's cognitive dissonance theory is very closely related to many of the consistency theories. The first of the major consistency theories, the balance theory, was proposed by Fritz Heider (1946, 1958) and was later revised by Theodore Newcomb (1953) (Larson, 1995). Heider and Newcomb's theory was mostly looking at the interaction between two people (interpersonally) and the conflicts that arose between them. When two people have conflicting opinions or tension is felt between another person, it is more likely persuasion will occur. Because if no tension was felt between the two parties, or there were no conflicting opinions there would be no need to persuade each other. If you think about it persuasion occurs only because there is tension between two facts, ideas or people. Charles Larson writes in his book, Persuasion, Reception and Responsibility, ?another approach to the consistency theory is congruency theory, by Charles Osgood and Percy Tennenbaum (1955)? (p.82). This theory suggest that we want to have balance in our lives and there is a systematic way to numerically figure it out. When two attitudes collide we must strive to strike a balance between the two attitudes. The balance varies depending on the intensity we feel about each attitude and our pre-disposed positions concerning the attitude. We either have a favorable , neutral or unfavorable opinion concerning ideas. When two attitudes collide we will attempt to downgrade the favorable position and upgrade the unfavorable position so that we feel a balance. For example, suppose someone thought of Mel Gibson as a good role model. Later on they come to find out Mel Gibson does not like football. If the person was to like both football and Mel Gibson one of three things would happen: 1) The individual would downgrade their opinion of Mel Gibson, or 2)downgrade football, or 3) downgrade both. The action taken would create psychological consistency in one's mind. These theories are very interesting and have been quite researched, but none more so than Leon Festinger's theory of cognitivedissonance. Leon Festinger's theory, unlike the others I have described, deal with quantitative aspects, as well as qualitative. That's what is so different and revolutionary about Festinger's theory. Robert Wicklund and Jack Brehm (1976), in their book Perspectives on Cognitive Dissonance, write,? Most notably, the original statement of dissonance theory include: propositions about the resistance-to-change of cognitions and about the proportion of cognitions that are dissonant, both of which allowed powerful and innovative analyses of psychological situations (p.1). The term ?dissonance? refers to the relation between two elements. When two elements do not fit together they are considered dissonant. Cognitive dissonance can be broken down into a number of elements. As Brehm and Cohen (1962) write, ?A dissonant relationship exist between two cognitive elements when a person possesses one which follows the obverse of another that he possesses. A person experiences dissonance, that is, a motivational tension, when he (or she) has cognitions among which there are one or more dissonant relationships? (p.4).Cognitive dissonance can occur intrapersonally as well as betweentwo or more people. With individual cognitive dissonance the individual longs for consistency within their own mind. Second, there exist dissonance between two or more people. This occurs when two people have differing opinions about a particular issue.This phenomenon may have something to do with varying degrees of knowledge about the issue or different belief systems being enacted. An example of this can be seen by taking a look at the cultures of the West versus cultures of the East. Cultures of the East value loyalty and honor. Cultures of the West have different value systems that often collide with those of the East. Between two parties, dissonance may arise from: (1) logical inconsistency; (2) because of cultural mores: (3) because of a specific opinion; and (4) because of past experience. To reduce cognitive dissonance a person

Job Prospects for ESL Teachers in the U.S.

Job Prospects for ESL Teachers in the U.S. If youve ever thought about changing professions to become an ESL teacher, now is the time. Increasing demand for ESL teachers has created a multitude of ESL job opportunities in the US. These ESL jobs are being offered by states which are offering a number of job training opportunities for those not already qualified to teach ESL. There are two principle types of ESL jobs that are in demand; positions which require bilingual teachers (Spanish and English) to teach bilingual classes, and ESL positions for English-only classes for speakers who have a limited ability in English (LEP: limited English proficiency). Recently, the industry has moved away from speaking about ESL and has turned to ELL (English language learners) as the preferred acronym.   ESL Job Demand Facts Here are some statistics that point to the great need: According to the  National Center for Education Statistcs, In school year, 27 percent of all schools with bilingual/ESL teaching vacancies found them very difficult or impossible to fill, more than for many other teaching fields. Since this report, the number of ESL job vacancies has grown rapidly.From the same report: As the number of children with difficulty speaking English has increased (from 1.25 million in 1979 to 2.44 million in 1995), so has the burden on school systems to recruit teachers with the skills necessary to teach these classes. The difficulty schools have in filling such positions is one indication of whether the supply of bilingual and ESL teachers is adequate to meet the demand.The number of LEP speakers grew 104.7%, from 2,154,781 in 1989 to 4,416,580 in 2000 according to a survey performed by the National Clearinghouse for English Language Acquisition. Now for the good news: As a means of meeting the ESL job demand a number of special programs have been implemented around the United States for non-certified teachers. These programs provide an excellent means for teachers who have not taught in the State education system to take advantage of these opportunities. Even more exciting, it provides an opportunity for those from a wide variety of backgrounds to become ESL teachers. Some of these even provide a financial bonus (for example a bonus of up to $20,000 in Massachusetts) for joining their programs! Teachers are needed throughout the country, but principally in large urban centers with high immigrant populations.   Education Required In the U.S., the minimum requirement for programs is a bachelors degree and some sort of ESL qualification. Depending on the school, the qualification required might be as simple as a months certificate such as the CELTA (Certificate in Teaching English to Speakers of Other Languages). The CELTA is accepted around the world. However, there are other institutions that provide training online and in weekend courses. If youd like to teach in a community college or at a university, youll need at least a masters degree preferably with a specialization with ESL.   For those who would like to teach in public schools (where demand is growing), states require additional certification with different requirements for each state. Its best to look into the certification requirements in the state in which you would like to work.   Business English or English for Special Purposes teachers are in high demand outside of the country and are often hired by individual firms to teach staff.  Unfortunately, in the United States, private companies rarely hire in-house teachers.   Pay Despite the need for quality ESL programs, pay remains rather low except at larger accredited institutions such as universities. You can find out about average salaries in each state. Generally speaking, universities pay best followed by public school programs. Private institutions can vary widely from near minimum-wage to much better-paid positions.   To meet the growing demand for ESL teachers, a number of websites have created invaluable resources for the recruitment of teachers. This guide provides some tips on becoming an ESL teacher. Other opportunities are open to those who are in mid-career  or do not have the exact teacher certification required by any individual state for ESL jobs in the public school system. For more information on teaching ESL in the United States, TESOL is the leading association and provides a great deal of information.

Sports Day Event 'Give It a Go' Essay Example | Topics and Well Written Essays - 1250 words

Sports Day Event 'Give It a Go' - Essay Example Aims and Objectives Engaging students in sports events in order to bring the best in them making them Good leaders, Team builders and discipliners. To promote healthy competition amongst students of the Childwall Valley Primary school (Lang-8 2011). A good psychological and physical health for students To encourage interaction (communication skills) between the students and Parents so they can learn from one another (Bigelow, Moroney and Hall 2001). Work plan of Event The event requires extensive preplanning, which is not possible with the help of the School staff as well as Students. For the success of the event the Sports Instructor of the Childwall Valley Primary School will be given the task of short listing students participating in the event and under which aspect will they be participating (Gomez 2011). The heads of departments need to be patient with allocating some time from their classes during the last two weeks of the Sports Event. Parent volunteering is welcomed and high ly respected for the event. The event will have an opening ceremony, gymnastics and cheer leading squad, field sports, relay races, tug of war and event ceremony with prize distribution (Lang-8 2011). Persons in charge of event Responsibility Name Head of Sports Event Daniel Roffman (Sports instructor) Speaker and Disciplinary head at Event Rachel Mike Gymnastics and Cheerleading Kathrine Jones Field Sport Rohit Adwalia and Hilton John Drinks and Food Parent Volunteers Nurse Kamila Scott Score Board (Spectator) High School Volunteers Award and Closing ceremony Rachel Fo (Director) (Merriam Webster 2012 ) Equipment Required Equipment Required Whistles Boundary Ropes Hurdle Exercise Mats Microphone and Speakers Baseball kit Cricket kit Basketball Nets kit Soccer Goals and kit Stop watch Relay sticks Score board Trophy and prize distribution gifts (Sports Equipemnet Supplies 2012) Explanation of Event The event will take place in the premises of the Child Valley Primary School’s Playground. This option was feasible and convenient as it is economical and will avoid transport issues for students and teachers. The School bus will pick students from the bus stop for the event at nine in the morning. The organizers of the event will be in school from seven in the morning preparing for the event. Safety is the most important aspect for this event. Therefore, the school Medical nurse will be available at the ground at all times during the event (Omelianovych 2010). The event will start at 10 in the morning with the Opening Ceremony and the settling of the students with energy drinks and water bottles. Then, the cheer leading squad and gymnasts will perform their exercised performance. Shortly after this, the races and rallies will take place around the ground with the help of the sports instructor and parent volunteers. The high school students will maintain a Scoreboard throughout the event for the avoiding confusion at the end of the ceremony (Omelianovych 2010 ). The Baseball, Basketball, Cricket and Soccer will be played in the teams made during practices for the event. After the last game of Soccer students will be given a break of twenty minutes to rest and change. The ending ceremony will take half an hour with the awards being trophies, medals and certificates for volunteers (NSW Department of Planning 2009

Beauty Cuts More Than Skin Deep Essay Example | Topics and Well Written Essays - 1000 words

Beauty Cuts More Than Skin Deep - Essay Example In the article, the author tends to indicate that the practice of beautifying oneself is more or less a recent trend. Though this is not expressed directly but the indication and focus on more recent techniques such as Botox indicate that the author is analysing the situation in a recent perspective only. People have been in the race to beautify themselves from ancient times. There are indications to suggest that cosmetics were utilised by affluent men and women alike in the ancient Egyptian civilisation (Winter, 2005). Not only this, the practice of denying the usage of cosmetics and other beautification agents has been just as strong. In her article, Cannold (2012) suggests that the onus of using makeup or beautification agents and denying it falls squarely on women. However, this may not necessarily be true. The denial of using beautification agents is just as rampant in men as in women. Studies have indicated that the usage of cosmetics is more of a personal or individual affair than a gender related affair. The author indicates that women use Botox and other beautification agents but deny it in front of other women. She also implies that women are not concerned with Botox usage in men but instead are concerned with the use of such agents by other women. However, if this phenomenon is looked at in detail, it could be recognised that none of us, whether men or women, want to admit our fallibility to age. As indicated before, the use of beautification agents is not associated to gender anymore (Robertson, Fieldman, & Hussey, 2008). Instead, the old values are being replaced by new values where men and women alike want to deny the usage of any beautification agents. The author further develops her argument by presenting weight as a means of differentiating between women’s social groups. Cannold (2012) suggests that women of one weight category will socialise with each other only in order to justify their own weight. This serves as a weak argument since this argument can be generalised to nearly any gender and their socialisation patterns. It is relevant to note that men will only socialise with other men who share common physical characteristics. For example, body builder men will socialise with others who are conscious about their physical well being. This argument can also be extended further to espouse the third gender. Members of the third gender will only socialise with members of the third gender since they resemble physically. Hence, it could be concluded that physically similar people will socialise with each other whether you talk about men, women or about the third gender. The author extends her argument to indicate that women utilise beautification agents in order to fit into their social groups where 50 year olds seem like 40 year olds. Again, it could be argued that men tend to be just as choosy about their appearance and this can be demonstrated by looking at the corporate sector. Restricting the argument’s sc ope to women alone is rather lope sided since male corporate managers do their best to look and as fresh as a cucumber (Gimlin, 2002). Present-ability is one of the most esteemed characteristics of the corporate world especially at the higher levels. This applies across the board to men and women operating in those domains (Low, 2008). The author’

The Second Treatise of Civil Government Essay Example | Topics and Well Written Essays - 1750 words

The Second Treatise of Civil Government - Essay Example This is an indication that freedom has its own limitations based on the activities that individuals are involved in. Freedom is important in ensuring that the individuals are able to carry out their activities without the fear of being arrested or harassed . Different forms of freedom exist in the current world. The different types of freedoms are recognized by the government in the United States of America and it based on theses freedoms that the individuals are allowed to carry out certain activities and restrained from carrying out other activities.   Freedom also comes with a sense of responsibility and the individuals are supposed to be responsible when carrying out different activities.   The issues of slavery have also been highlighted in the article. Slavery has negative impacts on the freedom of the individuals. This is because a slave does not have any freedom and cannot make any decision. The master decides everything for the slave which puts their life at the mercy of their master. Freedom is therefore important to the society in enabling the individuals to be involved in different political, social and economic activity. The freedom that the individuals enjoy in the society determines the levels of democracy.   The theory of John Locke considers freedom as one of the most important aspect in the society. It is through freedom that the members of the society can make decisions on how they should be governed.   The limitation of the freedom in the society in most cases results to dictatorship.

Mass Media Creates Rather Than Reflects Social Reality Media Essay

Mass Media Creates Rather Than Reflects Social Reality Media Essay The modern society is surrounded by different types of media that present multifarious information. This is done in a gratuitous manner whether with or without the consent of the audience. It has been argued by some that the medias role has extended from the conventional reflection of societal values to the creation of new values. This is a complex and controversial matter though. However, this articles final stand is that the media is an amplifier of underlying societal values. Some of the content is distorted, even though one cannot down play the inherent significance of the medias belonging to the society (Lull, 2000, p. 37). The media has rapidly developed with the advent in information technology. It has become easier to access information in contemporary times than it was some few decades ago. This has been through smart gadgets and technologies such as phones, and the internet, and social networking sites such as Facebook, My Space, and Tweeter among others. Virtually everything is going e, from e-mails to e-newspapers. This has made it so easy to communicate; you could easily speak your mind and even show the world what youve got through YouTube (Kuerschner, 2006, p.11). When one is sitting in their living room to watch music videos from MTV, different interpretations arise, but one thing is common-MTV clearly displays the way music has developed. MTV has generally been a symbol of those who are young and jaunty. The music, the lifestyle of rap stars, rock stars, pop stars have liberally set new criterions, which are earnestly followed by the young. MTV has increased its presence in oriental countries; this has been observed as an invasion from the West and a destruction of conventional values. There has been a creation of new styles of walking, talking, clothing, and consequently thinking for the young oriental minds. For example, MTVs era in Japan is quickly associated with the birth of the rebellious Japanese adolescents. However, it is sincerely wrong to believe that the MTV itself creates reality from nowhere or to conclude that the MTV is responsible for all changes in the contemporary technologically advanced Japan. The MTV has actually been s uccessful in the western world, and then in the rest of the world simply because it has continued to support and magnify the values that are inherently held and nurtured by these societies. The contemporary society is more liberal, more spontaneous, and more rebellious; this may be as a result of industrialization, and the media serves as an amplifier of such values. If the modern media would instead assume a more conservative figure, the expected result would be its extinction. (Connell, 1995, p. 9) Information has a significant effect on people lives. For example watching the world cup can make one to experience a gamut of emotions, a sense of delight, nervousness and even resentment at the same time. Watching movies can take someones mind away from reality; this may bring inspiration to do act in a certain way. Therefore, information has created a myriad of avenues to the society but at the same time the society has become heavily dependent on these avenues (Newbold et al., 2002, p. 31). The film making industry is another noteworthy example. Several changes have occurred in this industry and the modern filming industry has witnessed radical changes in the physical appearance of actors and actresses. Main actresses have become symbols of beauty. Modern movies depict beauty as tall and slim. More evidence can be seen from the modern posters and magazine covers display of images of women. The social appetite and taste for the woman body have really changed over time. The figure of a man is displayed as tall and well built (Parenti 1990, p. 6). The media has significantly propagated a certain type of beauty. Think about it this way, what if the media starts to promote short and fat model of beauty, would it be successful? This question may receive more No than yes, this means a doubt in the ability of the media to create the beauty that is not inherently held by the society. Another example is watching a movie of the hero robbing a bank with striking ingenuity; this ins tills negative messages into the masses (McGillion, C., 2003, p. 33). Generally stealing is wrong, but the hero of the movie walks out free, and goes to have fun without any conscience. Such movies create negative values that are against the principles of honesty (Barr, 2000, para.2). However, the media plays a significant role in presenting facts and realities say from newspapers on development, finance, justice, poverty, e.t.c, which are real reflections of what is happening in the society (Newbold, 2002, pp. 219). The values and mentality of the society is displayed as a whole rather than as an individual. Renowned scholar James Curran argued that The conviction à ¢Ã¢â€š ¬Ã‚ ¦ that the media are important agencies of influence is broadly correct. However, the ways in which the media exert influence are complex and contingent (p. 158). For example the way the media has reported on terrorism has really instilled fear in the minds of people (Cozens, 2006). The loathing of terrorism has on the other hand turned others into pacifist. The media is arguably the most important form of expressing views and it is itself a medley of individuals and societys views (Fiske 1989, p. 127). With all these said, some view the media as being liberal but a closer analysis reveals otherwise, the owners of media outlets are not liberal themselves. Media outlets are businesses that are kept afloat by advertising revenues. It is true that some media outlets do a good job of being impartial. But when a TV station backs a political candidate who is sponsored by business heavy weights it must pay the price (Kalathi, S, 2004, p.40). Money of course directly buys influence as a result it affects how media covers a certain event (Price, 2002, p. 13). It is a medium for the ruling class to perpetuate their power, wealth and status (Barr, 2000, p. 17). Therefore, the media in this sense does not reflect reality (Curran, 2002, p. 45). Conclusion The thesis of this paper is that the media does play a role in creating reality from underlying societal values. Thus, the media cannot create values of its own. The article puts the relative advantage and disadvantage of the power of the media in creating reality, with an emphasis on the way the society has inherently allowed this to happen.

Holbein vs Il Guercino :: Essays Papers

Holbein vs Il Guercino Most museum-goers would say that the artwork they are looking at is "impressive" or "interesting", but they would not usually be able to tell you why they think so. This is because, even though they hold that different pieces of work are equally beautiful, it is not often that the inexperienced eye would truly realize exactly what makes each work unique. Some of these factors include the period in which the work was done, the techniques used, and the overall emotion that the work displays. Even though these are not usually the first things that the average museum-goer thinks of, they are surely some of the most significant reasons for why art attracts so many different people with a variety of tastes and interests. Two excellent examples of how these aspects add to the magnificence of a painting while still retaining each work's uniqueness can be seen in comparing Sir Thomas More, by Hans Holbein the Younger, and Sampson Captured by the Philistines, by Guercino. These two paintings are both masterpieces in their own respects, displaying the exceptional talents of the artists and encompassing the nature of paintings during their time. Sir Thomas More, painted in 1527, is a portrait done by Hans Holbein the Younger. The portrait shows Sir More posing still, from the waist up, seated in front of green drapery, with one arm lightly resting on a type of wooden panel. This painting accurately encompasses the civil situation and spirit of the Renaissance in the North. Since religious art was traveling in a downward spiral due to the Protestant Reformation, artists were forced to look for other types of commissions. Because of the improving economy, middle-class citizens started making more money and began to commission portraits of themselves. Holbein was forced to leave his home to find work in England, where he first met Sir Thomas More and portrayed several other great humanists of the time. Holbein's painting of Sir More displays the intricate details, definite lines, rich colors, and illusionism that are associated with the Northern Renaissance. The details in this painting are countless. The individual strands of hair at Sir More's hairline, the wrinkles on his knuckles, the easily observable difference between the color of his irises and his pupils, and the "SS" chain around his neck are all details that may be easily overlooked if one was not thinking about it.

had never been to a concert before, so I was incredibly excited about it

It was the 6th of April 2001 and I remember every detail vividly. I was with 6 of my close friends; Ben, my boyfriend of 5 months, Becka, my best friend for as long as I can remember, Charlotte and her boyfriend Steve, Sbecky and her boyfriend Tony. Charlotte and Sbecky were also very old friends of mine from school years, both of whom I had kept in contact with since leaving school. We were all very excited about the gig, and as we stood outside waiting for the doors to open, I noticed that nobody was concerned about the fact that it was bitterly cold. I stood amongst my friends and while we were talking about Charlotte's birthday that had just been, I felt a gust of wind hit my face like sharp knifes piercing my skin. I rubbed my face to warm myself slightly. Ben noticed that I was incredibly cold and he wrapped his arms around me to shelter me from the unkind coldness of the night. It was very slow getting into the venue as there were so many people waiting, so as we slowly crept nearer to the doors, we all became a little more anxious to get in. When we finally got there we handed over our tickets and they were torn in half, just like at the cinema. The first thing I noticed as I walked through the doors was the instant warmth, so welcoming in contrast to the icy wind that waited to stalk us on our return home. Next I noticed the amount of people that surrounded me; it was just like a sea of teenagers all as happy and excited as me and my friends. It was such a lively enthusiastic environment. I turned around, expecting to see Ben, but instead there was a short woman in her early twenties. I started to look around and walk back towards the doors until I heard Ben's voice from about 5 feet away, so I turned and moved towards him. As soon as I was back with him I felt safe and relaxed. Everybody else soon found us, and as soon as we were all back together we headed towards the main hall. There was a long passage leading to the main hall, I was sure it would have seemed longer if there were fewer people surrounding me. The doors on our right hand side were huge and had two people in luminous yellow jackets standing at either side. As we walked in we had a little more room to move about. We went to the back, and sat down on the hard, uncomfortable plastic chairs. For me Charlotte and Becky, it was the first time we had ever been to a concert, so we had no idea what to expect. We waited for about twenty minutes until the support band came on stage. They greeted the audience and told us that they were called Ten Benson. Each member of the band wore a fish-net top and a green baseball cap. We had already begun to walk down the stairs and into the main crowd by the time they started playing. The noise was so powerful it began to make my ears tingle. As we got closer and closer to the front, we could see the band a little more clearly. They were such an energetic band; their act consisted of climbing on top of amplifiers and jumping off, whilst still playing their instruments incredibly well. The drum beat was very powerful and so we were all compelled to dance. When the vocalist began to sing on the second song it was clear that he was a very heavy smoker, but his voice was so intoxicating, I couldn't do anything but listen to him. At the end of each song there was a huge sound of clapping and cheering for the band, but it wasn't until they started to leave the stage that the sound became like thunder. They had played amazingly well and I'm sure that anyone who didn't have their album already would own it within the next week. When the band had left the stage and the lights came on slowly, people began to drift back towards the seats. Becka, Charlotte and I, decided to do the opposite. As people were leaving the front we moved forward. We eventually managed to squeeze our way right up to the front. Various people were coming onto the stage, swapping leads about, tuning the lead and bass guitars, and trying to make the stage a little tidier. After about fifteen minutes the crowd started to force their way back to the front again. I was being squeezed against the metal railings that were keeping the crowd from getting onto the stage. Security guards stood in front of the railings, I felt envious of the amount of space they had. It seemed so strange that thousands of people were all packed into a space like sardines and less than two feet away from them stood security guards who had all the space they liked. The main band appeared and the crowed roared once again. They were called The Darkness and I had only heard one track they had ever made, but I loved it from the first time I heard it. They talked to the crowd for a few minutes, saying how great it was to be back in Wales and what a great crowd we were. They started playing and the pain I was feeling as my ribs got crushed was reduced as I was distracted by the creativity of the band. They were outstandingly good. The drummer looked like he had just escaped from a mental institution. He let out all his energy onto the drums, with his head moving up and down frantically and arms everywhere, he was so talented. The lead guitarist/vocalist wore a cat suit with zebra print on it and a huge hole from the waist line up to the shoulders so that his torso was on full display. He had shoulder length dark hair, and as he was playing his hair was flying about so freely. His fingers moved up and down the guitar with such elegance and ease, and he seemed to thoroughly enjoy every aspect of the performance. The bassist, on the other hand wasn't moving much, he looked very serious and was concentrating on his instrument. He played very well, and the bass line was very clear, which was unusual. I was having the time of my life, and I didn't think the night could get any better, until they played the one song I'd heard by them the week before. It was called ‘Love on the Rocks with No Ice', and it was played so much better live, than when I had heard it on the television. The crowd loved them, there were people on other people's shoulders, singing with the band and people were crowd surfing over our heads. The enthusiasm from the crowd was so powerful that it seemed to give me more energy, so I danced and danced for the rest of the set. When the band played their final piece the crowd all shouted for more, nobody wanted the night to end. Eventually the band came back on to the stage and told us we could have one more song. They played what was going to be their next single. It was great, but when the song ended, I knew it was the end of the night. The lights in the hall came on and the atmosphere was diminished. As we wandered out of the hall with the rest of the crowd, I felt overwhelmed with happiness. Ben tried to talk to me but I couldn't hear him, I'm not sure if it was that the noise from the concert had slightly damaged my ears or whether it was the fact that so many people were talking around us. As we got into the main reception area where t-shirts and posters were being sold frantically, my friends and I began to talk about the concert. Everyone had thoroughly enjoyed the night; the only thing that had gone wrong was that Becka had lost her jacket in the crowd. We all put our money together and bought her a long sleeved top to keep her a little warmer on the walk home. We walked outside, said our goodbyes and went our separate ways. As predicted, the cold wind crept behind me, Becka and Ben, reminding us of its presence every now and again, until we finally reached the warmth of our own homes.

Implementing organizational change

Implementing organizational change Introduction We all know that for one to thrive in the business world, change is paramount. Management has to develop new initiatives and catch up with the rapid technological and socio-economic advancements in order to stay ahead of the competition.Advertising We will write a custom research paper sample on Implementing organizational change specifically for you for only $16.05 $11/page Learn More There are various theories and models recommended to corporate managers on how they can handle organizational change. However, in implementing organizational change in practice, especially where a large-scale organization is involved, can be challenging and complex and if not handled properly, it can be disastrous to the whole organization. This paper discusses practical implementation of organizational change in a large-scale business. General Motors Corporation will be analyzed by looking into the various changes it has undergone through and problems resolved as well as recommendations on new changes that could be carried out to enable it retain its competitive advantage in the industry. The GM adopted the overall structure organizational change model in implementing its changes. Implementing organizational change General Motors Corporation Organizational Changes The GM recently changed its traditional organizational model from being decentralized to a more centralized and unified one. The traditional model was characterized by a hierarchical structure of management and leadership. Jobs are arranged into independent functional departments. â€Å"GM was divided into different independent automakers†¦each independent automaker was operated differently and competing with each other,† (Kenly85 2009). The new model, however, does not have independent departments but rather consists of a team and individual employees all focusing on a common organizational goal. This model was adopted to respond to problems such as harmonization of w orkers. The staff required to develop a central set of skills by learning from each other’s designs of work as well as improve communication amongst themselves so as to work as a team rather than as autonomous individuals. The management revised its management to respond to the declined demand for medium and high-priced cars which had been created by the depression. A new management staff was put in place at the five-car division with the operational committee being dissolved and the executive committee eliminated. â€Å"In order to cut costs, the divisions had to share frames, chassis and other parts. This meant that productions and designing cars would entail cooperation and coordination among the four divisions,† (Spector, 2010). This resulted into reduced operation costs and streamlined management system.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More F urther, it was deemed necessary to reorganize the general office. The office was now empowered to oversee the operational and overall financial decisions. The top executive basically made all the major financial decisions in the organization. This is because financial decisions are very important to the future success of an entity through prospective policies and procedures. This made it a requirement to include general executives with special knowledge in prospective policies in decision making concerning financial matters. Operational policies were therefore left to the administrative committee. Later, the financial policy committee was created which was meant to authorize all financial decision matters. An operating committee was also formed and was mandated to oversee strategic planning and policies. The division managers no longer had legal authority. Its only role was to recommend policies for the operating policy committee to adopt. The president and chairman formed the CEO a nd had overall authority over the financial committee. Division managers were later included in administrative committees but this did not relegate their power of having overall control over policy. Policy groups made up of general office men now formulated policies. The proposed policies were then handed over to the administration committee which were required to debate and ratify or modify the policies. The divisions only had power to revise or amend such policies. Support systems were also formed to ensure organizational changes were effectively implemented. An Automotive Strategy Board together with a management committee were formed to keep the CEO updated on the happenings of the corporation. There were also monthly meetings whose attendance was compulsory globally. The meetings were used by operation heads to monitor the progress of the organization so as to inform the CEO. It also ensured that the organization staff worked as a team towards the achievement of the organizatio nal goal. A Culture Transformation Team as well as an Operating Model Team were established. The Automotive Product Board and also Automotive Strategy Board were eliminated and replaced with one committee consisted of eight individuals. This was done to fasten the decision making process.Advertising We will write a custom research paper sample on Implementing organizational change specifically for you for only $16.05 $11/page Learn More The committee reported to the CEO twice a week when they met to discuss product matters. The operation team, however, was composed of ten executives representing the various divisions in the globe. This increased bureaucracy even more and the decision-making was made even slower. The government has also contributed to the GM change. The U.S. government eliminated certain vehicle brands such as Pontiac and Hummer and slashed headcount. It also reduced its debts and the obligated benefits and shuttered dealerships. The governm ent now has a 60% shareholding in the company; therefore, we can say that the ownership and control of the organization has shifted to the government. However, most of the government intervention in GM has been helpful to its growth as well as its changes. For example the New Deal Legislation in the past which was aimed at avoiding future depressions through relief, recovery and reform. It has somehow helped and the GM to recover from its bankruptcy through government funding and subsidies. The GM had to implement its organizational changes according to the Chapter 11 of the Bankruptcy act. The government also funded the GM to the tune of $14 billion through the Emergency Economic Stabilization Act. The Troubled Asset relief Program (TARP) supported the funding. It was aimed at saving the free-market system that GM represented. Effects of the organizational changes There were both positive and negative effects of the transition. Positively, the organizational change was able to must er teamwork amongst its workers. Streamlining of production and general operations cut down operational costs. By cutting costs, the organization was able to operate efficiently and maintain its solvency. Further, a good communication system was established from the teamwork. Good communication increases the motivation of workers through recognition and the ability to voice their grievances. It also helps in reducing resistance to change by engaging employees in the change program. This ensures that everyone knows what is going to be achieved and they are all willing to contribute towards the same. It will also give management an opportunity to clarify on the need for change and the intended results to ease out employee’s uncertainty and fear of the unknown on the outcomes of the change process such as retrenchments and layoffs.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Much as these changes were meant to add to the development of the corporation, this was not the case. Instead, this transition affected the two most important stakeholders i.e. the customers and the surrounding community. Due to the discontinuation with some of the brands, it became hard for customers of some models to service or upgrade their vehicles. Consequently, GM did not only lose its customer base but also its reputation was affected. During the transition, however, GM had to close some of its factories aimed at streamlining production. Consequently, other entities â€Å"such as restaurants, gas stations, the real-estate market and the grocery stores suffered financially,† (Kenly852009). Therefore, the community’s financial well-being was disturbed. Of course, this had an impact on the money circulation chain in the market creating unemployment, downsizing in some public departments and generally lower standards of living. â€Å"Due to downsizing, people tend to move out of the town resulting to start of the cycle all over again,† (Dawson, 2003). The transformation of management system also had great effects on the workforce. This is because they were required to learn a new set of skills and also learn central software being used in all the organizations’ offices in the globe. This in turn impaired the communication system. Training and development of staff also became a major problem. This occurred because with the traditional model, the independent departments existing were using different softwares each. Recommendations for Future Organizational Changes The organization needs to adopt a new organizational culture which, according to Fitz Henderson, should consist of accountability, focus more on the customer and the product as the main subjects and also one that was ready to take risks. Also, it should be faster in decision making process. In the past, the organization was restructured where the Human Resource was given the responsibility of supporting culture change rather than drive it. Leaders came up with a new performance management standard and conducted an informative education system to communicate the new organizational culture and it’s values to all the workers. Those cultures were aimed at incorporating a culture into the organization’s highly bureaucratic system to ensure that its independent departments, regions as well as brands became self-governing and competitive within the organization. In order to retain its competitive advantage in the industry therefore, GM requires to make new changes to its organizational structure. For instance, it needs to come up with new organizational culture. There should be a way of making the executive body accountable for its performance standards. Employees should be exposed on how other organizations and, in general, other industries operate. The various staff should be promoted based on their performance as opposed to how much they h ave invested in the organization or how many years they have been on the job. Further, the organization should change its bureaucratic nature and adopt a more democratic decision making process to include even the employees in the process. This will bring the employees closer to the product, the problem as well as the customer themselves. In return, he will be able to respond quickly to the rapidly changing and divergent needs of customers as well as the highly unpredictable market conditions. Also, a company that is highly bureaucratic takes long in making decisions thus resulting into slow decisions. The organization should make changes to its production system into a Just-in-Time production system. This reduces costs since production is only done when the products are needed and therefore storage costs are minimized. Also, they should concentrate on producing environmental friendly cars as opposed to the guzzlers. This will not only ensure a clean environment but will also increa se demand since that is what customers are going for nowadays. Further, they should make more connections with suppliers globally to increase their distribution channels. Also, focus on getting low-cost suppliers by using competitive bidding. By keeping up with the consumer needs and general economic trends, the organization will be able to change as the market changes and produce products that will satisfy the consumers. It will also be able to adapt to current early enough to technological developments to avoid being outdated. In a world where technology is becoming the in thing, failure to adapt to new technology on time will have disastrous results to the whole organization driving it to bankruptcy. Conclusion The General Motors has taken various steps to change its organizational design in order to retain its competitive nature in the industry. This organizational change has helped it achieve some of its objectives such as teamwork and cutting operational costs. On the other ha nd, those changes have brought about several negative effects by affecting the customers, the community as well as the staff themselves. Its bureaucratic system has also contributed negatively to its failures. But GM’s organizational change has shown that bankruptcy can also be used as an opportunity to take that crucial step to implement major organizational changes that will see a company fly up and start flourishing once again. Therefore, companies should not fear making that big step and making holistic organizational changes. References Dawson, P. (2003). Reshaping Change: A Processual Perspective. Routledge. Kenly85. (2009). Blog 1: Organizational Change- General Motors (GM). kenly85’s blog, Just another Worldpress.com. Retrieved from https://kenly85.wordpress.com/2009/08/04/blog-1-organizational-change-%E2%80%93-general-motors-gm/ Spector, B. (2010). Implementing organizational change: Theory into practice, (2nd Ed). ND.

The 5 Ethical Considerations in Sociological Research

The 5 Ethical Considerations in Sociological Research Ethics are self-regulatory guidelines for making decisions and defining professions. By establishing ethical codes, professional organizations maintain the integrity of the profession, define the expected conduct of members, and protect the welfare of subjects and clients. Moreover, ethical codes give professionals direction when confronting ethical dilemmas or confusing situations. A case in point is a scientists decision whether to intentionally deceive subjects or inform them about the true risks or goals of a controversial but much-needed experiment. Many organizations, such as the American Sociological Association, establish ethical principles and guidelines. The vast majority of todays social scientists abide by their respective organizations ethical principles. 5 Ethical Considerations in Sociological Research The American Sociological Associations (ASAs) Code of Ethics sets forth the principles and ethical standards that underlie sociologists professional responsibilities and conduct. These principles and standards should be used as guidelines when examining everyday professional activities. They constitute normative statements for sociologists and provide guidance on issues that sociologists may encounter in their professional work. The ASA’s Code of Ethics contains five general principles and explanations. Professional Competence Sociologists strive to maintain the highest levels of competence in their work; they recognize the limitations of their expertise; and they undertake only those tasks for which they are qualified by education, training, or experience. They recognize the need for ongoing education in order to remain professionally competent; and they utilize the appropriate scientific, professional, technical, and administrative resources needed to ensure competence in their professional activities. They consult with other professionals when necessary for the benefit of their students, research participants, and clients. Integrity Sociologists are honest, fair, and respectful of others in their professional activities- in research, teaching, practice, and service. Sociologists do not knowingly act in ways that jeopardize either their own or others professional welfare. Sociologists conduct their affairs in ways that inspire trust and confidence; they do not knowingly make statements that are false, misleading, or deceptive. Professional and Scientific Responsibility Sociologists adhere to the highest scientific and professional standards and accept responsibility for their work. Sociologists understand that they form a community and show respect for other sociologists even when they disagree on theoretical, methodological, or personal approaches to professional activities. Sociologists value the public trust in sociology and are concerned about their ethical behavior and that of other sociologists that might compromise that trust. While endeavoring always to be collegial, sociologists must never let the desire to be collegial outweigh their shared responsibility for ethical behavior. When appropriate, they consult with colleagues in order to prevent or avoid unethical conduct. Respect for People’s Rights, Dignity, and Diversity Sociologists respect the rights, dignity, and worth of all people. They strive to eliminate bias in their professional activities, and they do not tolerate any forms of discrimination based on age; gender; race; ethnicity; national origin; religion; sexual orientation; disability; health conditions; or marital, domestic, or parental status. They are sensitive to cultural, individual, and role differences in serving, teaching, and studying groups of people with distinctive characteristics. In all of their work-related activities, sociologists acknowledge the rights of others to hold values, attitudes, and opinions that differ from their own. Social Responsibility   Sociologists are aware of their professional and scientific responsibility to the communities and societies in which they live and work. They apply and make public their knowledge in order to contribute to the public good. When undertaking research, they strive to advance the science of sociology and to serve the public good. References CliffsNotes.com. (2011). Ethics in Sociological Research. cliffsnotes.com/study_guide/topicArticleId-26957,articleId-26845.html American Sociological Association. (2011). asanet.org/about/ethics.cfm

Reflection paper Essay Example | Topics and Well Written Essays - 250 words - 21

Reflection paper - Essay Example When a person hears a distasteful joke, it helps the person from keeping away from focusing at their problem. Individually, I have at several instances made jokes that put down other individuals with an aim of strengthening my ego. To help in justifying my fat body that is made fun of at various social occasions, I constantly referred the thin people as skinny and at various instances mentioning the negative implications of possessing a skinny body. The joke would yield fun and as result help me to avoid focusing on my fat nature helping me to have peace of mind. It is however inappropriate to make jokes that put down other individuals. For example, consider a joke that emanates from a racial connection. The joke may yield bad blood against individuals from different races and if it is done in a working place work relations among people from different races will become destroyed (McGhee). Consequently, it is not from every person understanding that the jokes putting a person down is merely a joke as some may perceive the joke as

How lean management can be applied to a grocery retailer Essay

How lean management can be applied to a grocery retailer - Essay Example This is due to the limited resources; however, small businesses such as small grocery store can incorporate lean thinking in establishing a new business, expansion of the existing business or in placement of other branches in other regions. This paper discusses how a small grocery store owner can use lean thinking for the benefit of the business as well as of the clients. Generally, the application of the lean approach in the context of a small business such as a green grocery, allows the business to minimize its costs, minimize execution time, increase efficiency, reduce all types of wastes, as well as keep low inventories. Moreover, the approach contributes to attainment of customer satisfaction, enhancement of the general product quality as well as increase the management morale, in this case the grocer (Valentinova, 2015). The major objective of using lean retail is basically a commitment to the elimination of wastes. Some of the waste in the context of a grocery store include, excess supply that may result in the damage of the highly perishable products in a grocery. The grocer should ensure that the supply of products is directly proportional to the market demand. This reduces damage of some of the highly perishable products such as tomatoes, and kales. Moreover, the grocer should use preservative measures such as the use of freezers to preserve the perishable products. The owner should also ensure that the likelihood of defects of products is minimized to the lowest level possible. This can be ensured by taking all the required measures in the storage of products, for instance, while preserving perishable grocery products, the business owner should ensure that all the preservative measures are in place for instance, the refrigeration time, period and ensuring that the products are preserved in the best condition (Sen, n.d.). Moreover, the owner should avoid wastage of time

The Environmental Values of Industrial Nations and Native Societies Essay

The Environmental Values of Industrial Nations and Native Societies - Essay Example Man’s relationship with nature and his environment has always been stimulated by his economic interests and dictated by political decisions. This can be proven by just studying the distinctive characteristics of the values adhered to by industrial and native societies. The industrialized countries of the world today are generally societies with capitalist economic backbones. Capitalism is a system that thrives on the drive of private businesses to utilize the earth’s resources to derive profits. It is basically incidental that such business interest also results in the satisfaction of consumerist demands. In fact, it is because of the interest of profits that prompt businesses to create demands from consumers. As industries owned by private businesses try to create wealth and as the consumers demand for more, the requirement for the massive exploitation of sources of energy, of above-ground and underground land resources and minerals, as well as aquatic resources become s an imperative. Industrial and capitalist countries tend to set aside environmentalist concepts to make way for economic activities that would satisfy business and consumerist interests. Consequently, this resulted to wanton disregard of the well-being of the environment. However, environmental degradation is not only brought about in the process of the capitalist society’s aim to produce more wealth. The products and production wastes have also resulted in pollution. This is the reason why, globally, it is the industrialized nations that are the major exploiters of natural resources and are, at the same time, the worst polluters. There are sectors in industrial societies though which have seen the necessity to introduce protection for the environment. To some extent, these have compelled their respective governments to introduce regulatory policies in favor of the environment. However, â€Å"government agencies and ministries concerned with economic growth †¦ usually have more power and influence on government policy than the ministry concerned with the environment†¦ these agencies generally argue against strict environmental laws and regulations on the grounds that such policies reduce economic growth† (Desai 2002, p.374). In many cases, the government is beholden to business groups, which is why environmental policies by the state are oftentimes inadequate. The treatment of the environment by native societies is very much in contrast to that of the industrial countries. Native populations are generally more conscious about taking care of the environment. They make sure that the resources are not overused or abused while at the same time relying on the environment for their basic needs. Unlike in industrial countries, there are no big capitalists in native societies, which mean that all semblances of production are not at all profit-driven. Instead, the utilization of resources, which may have an effect on the environment, is a resul t of man’s need for food, clothing, and shelter. However, it is true that the respect and the protection of the environment and its resources can oftentimes be brought about by religious or superstitious beliefs. According to Robert Brightman, â€Å"rather than inhibiting overkill, religious definition of the

My Christian Way of Life Essay Example for Free

My Christian Way of Life Essay I would not start this personal essay by saying that I am a devout Christian and that I love helping people or something to that effect. I am a Christian; however, I am not the devout type. I do not regularly attend church gatherings. I do not really engage in community services or avoid vices. My moral beliefs were first cultivated by my parents’ teaching. They are devout Catholic, so it is reasonable to conclude that Jesus Christ is the most influential philosopher in my life. It is because of Him that I am able to walk through life confidently and accept different challenges. I am against violence and vengeance because He has taught us to forgive. Nevertheless, I still have my own spiritual doubts and questions about life and about being a Christian. I also consider myself as a victim of popular culture who has the tendency to get easily influenced by unreasonable circumstances. I am skeptical most of the time which is why I am convinced that Pepperdine is the most fitting university which can cater my needs for spiritual development. The fact that George Pepperdine did not mean for any of the university’s students to become full-pledged or devout Christians is what attracts me most in the university’s mission. It interest me not because I do not want to become strictly dictated by Christian values but because in this critical point of my life, I believe that I need all the freedom to make my own choices so I can later ponder about them and reflect on my own life. At a young age, a person must be allowed to discover his or her own spirituality by his or her own means. This way, this person can become more experienced and driven to arrive to what he or she believes is the truth about one’s spiritual being. If one would analyze one’s surroundings closely, it is evident that we live in a material world. Everything that our eyes conceive is physically material. On the contrary, I believe that there is much more in this world than earthly things. The world is a puzzle that we need to piece together—a problem that we need to solve. However, it is a problem unsolvable—a problem too complex and beyond comprehension. Yet, we can only see the world as such if we close our eyes from superficiality and open them to greater extents. Simply put, the world is merely an illusion that we have created to fulfill our sight—and the only way to avoid being fully blinded by it is to develop our own spirituality. A person who aspires to accomplish a developed spiritual being must learn how to act in his or her own accord. Religion can be quite pressuring at times, which can even cause a person to lose his way. However, if one is given enough leeway to discover everything on his or her own, this person becomes more responsible in choosing the right path without any feeling of rebellion or being forced. I am confident that through the guidance of a university which values Christianity, I can become more disciplined and responsible in discovering the spiritual aspect of my life. I do not usually attend Sunday church but I honestly have my so-called personal relationship with God. I am more comfortable in talking to Him like a confidant who is always ready and available to listen than repeating prayers everyday. George Pepperdine is right. Maybe I am not fully aware yet of what is the real Christian way of life. Maybe â€Å"personal relationship† with God is not enough to be called a true Christian. Maybe it includes so much more than just a relationship. I guess I am not that confident yet about my own spirituality which is more than just a reason enough for me to become accepted in this university.

German Expressionism in Film: A History

German Expressionism in Film: A History THE RISE AND FALL  OF  GERMAN EXPRESSIONISM RAVISHANKAR.N INTRODUCTION German Expressionism refers to a number of related creative movements in Germany before the First World War during the 1920s. These developments in Germany were part of a larger Expressionist movement in north and central European art. German Expressionism as a movement spanned many media, including theatre, architecture, music, painting and sculpture. It is an important but sadly overlooked field in the history of art in the twentieth century. It was very complex, different, off-beat and probably the most depressive and emotion exploiting of all art forms. German Expressionism was not just in movies, but also overall generally in drama, stage, theatre, paintings, dance, and many other artistic movements. Popular themes of these include were madness, betrayal, insanity, and other â€Å"intellectual† topics (as opposed to standard action-adventure and romantic films), as they appealed to an intellectual fan base. RISE AND BRIEF HISTORY During the period of recovery following World War I, the German film industry was booming. However, because of the hard economic times, filmmakers found it difficult to create movies that could compare with the extravagant features coming from Hollywood. The filmmakers of the German Universum Film AG studio, better known as the UFA developed their own style by using symbolism and mise en scà ¨ne to add mood and deeper meaning to a movie. The first Expressionist films made up for their low budgets by using set designs with wildly non-realistic, geometrically absurd sets, along with designs painted on walls and floors to represent lights, shadows, and objects. In the beginning the term â€Å"Expressionism† was used to show that their interpretation of Art was different from other peoples. But eventually the phrase would eventually start to be given to anyone showing a disturbing point of view or showing some mental illnesses in their work according to critics. Basically anythin g that was different from other movies started to be called Expressionism. Eventually by the 1920s, German film industry had become very popular in Europe and encouraged film movements across the world to start experimenting with different ideals and emotional states. In fact, the influence crossed the oceans over into America when Hitler came into power, because all the Expressionist actors, directors, producers, went to America. So this was a very influential movement as well. But the artists involved in Expressionism never concerned themselves with what the term might mean, which is why it continued to evolve and take upon different new meanings until it effectively became an umbrella term. The main idea was always artistic expression. In fact, many expressionists had voluntarily joined the First World War in the hope that it would inspire them and their art and create social change as well. By the end of the Second World War, there were three main schools in Expressionism. INFLUENCE It is no question that German cinema from 1910 to 1940 was far ahead of American cinema and other cinemas in Europe and worldwide. Along with German expressionist films, it was the number of German immigrants to America as well as to other countries, who helped develop film techniques and provide more intellectual strength to film movements. Some of the more influential films of the movement was Cabinet of Dr.Caligari (1920). That film set the tone for many of the features of the movement. That included evil characters in the plot who usually had madness and obsessions, with the story told from very subjective angles. And instead of high and mighty buildings and artificial lifestyles, it showed dark and gritty urban underworld and lifestyles of people. Areas were structures with angled archways, staircases, windows, connected together in strange ways to create different atmospheres – with shadows being used often. Other famous films include Nosferatu (1922) which created the horror genre, and Metropolis (1927) which created the science fiction genre. Also, today most films have unconventional plot lines, heroes, and a lot of other things that one can attribute to the German Expressionist movement. Horror film and film noir were two genres that were especially influenced by Expressionism. Carl Laemmle and Universal Studios had made a name for themselves by producing such famous horror films of the silent era as Lon Chaneys The Phantom of the Opera. German filmmakers such as Karl Freund (the cinematographer for Dracula in 1931) set the style and mood of the Universal monster movies of the 1930s with their dark and artistically designed sets, providing a model for later generations of horror films. Directors such as Fritz Lang, Billy Wilder, Otto Preminger, Alfred Hitchcock, and Michael Curtiz  introduced the Expressionist style to crime dramas of the 1940s, expanding Expressionisms influence on modern film making. DOWNFALL It was before the Second World War when the downfall of German Expressionism began. When Hitler came in power, he preferred old Greek and Roman style art which showed racial superiority. Expressionists were deemed anti-German and a threat to German culture and racial superiority, and many fled to America where they continued to further develop their art. By this point, Expressionism had went from personal to social to political themes and was now a very diverse genre that would influence Film Noir and New Hollywood in the future. After the end of inflation in 1924, Weimar reality stabilized and films sought to be realistic, objective, documentary (in accordance with the cool, sober â€Å"New Objectivity† in painting, photography, and literature). Also, the introduction of sound after 1928 forced the films to become more â€Å"realistic†. But there are a few exceptions including Murnau’s Faust and Fritz Lang’s Metropolis (both 1926) were the last major Expressionist films, both excessive in their production values. REASONS FOR DOWNFALL Though the ideas still stand the test of time due to their universal appeal to people of all generations and times, the extreme non-realism of Expressionism was short-lived, fading away after only a few years. However, the themes of Expressionism were integrated into later films of the 1920s and 1930s, resulting in an artistic control over the placement of scenery, light, etc. to enhance the mood of a film. It could be said that the specific movement of German Expressionism died mostly due to politics. Hitler and his Nazi party deemed the expressionists as immoral, people who had destroyed art and culture. They were considered unpatriotic people, and the fact that most Expressionists were Jews made the matters worse. The ideas of the Expressionists as a result started to spread out farther and farther to other areas instead of Germany during Hitler’s regime and the tone became more and more political in nature. Some of the potential was not fulfilled because of the limitations of technology at the time. If you compare Science Fiction and Horror of today to German Expressionism you see both the big influence, but also the limitations of German Expressionists. The ideas were great but were just not ready for mass consumption at the time. But from a purely artistic and creative perspective they are timeless just for the same reasons. With limited things they still managed to stretch limits of human imagination with their works. LEGACY Notable filmmakers (Lubitsch, Murnau), actors (Jannings, Veidt, Dietrich), cameramen (Karl Freund), were lured to Hollywood. This type of film making was brought to America when the Nazis gained power and a number of German filmmakers emigrated to Hollywood. These German directors found American movie studios willing to embrace their ideas, and several German directors and cameramen flourished there, producing a repertoire of Hollywood films, which had a big impact on film as a whole. British Alfred Hitchcock was influenced by the Expressionist movement, using their techniques and direct homages in several of his films as well as acknowledging the influence in interviews. Hitchcock’s film making in turn influenced far more film makers and shows the Expressionists overall reach in terms of film influence. Tim Burton’s dark characteristics in his films are also influenced by German Expressionism. Stylistic elements from German Expressionist films are very common regardless, being seen in everything from Batman movies to films like Shutter Island. Trees: A Sign Of Life | Analysis Trees: A Sign Of Life | Analysis Have you heard of a car running without a fuel? No. Similarly, for survival of every living being requires some sort of fuel. Oxygen serves as the life line for us. Trees and plants generate oxygen by photosynthesis by utilizing the sunlight. It is simply impossible of thinking life without trees. Besides providing oxygen trees provide us with food, furniture, fuel and shelter. Moreover, trees are the friends of humanity. They have marvelous feature, colors of their lives are simply breath taking. Ralph Waldo Emerson said The wonder is that we can see these trees and not wonder more Ralph Waldo Emerson. Trees are true friends of humanity. The trees are oxygen providers and are called the lungs of planet. They not only absorb carbon dioxide which is injurious to us but also produces oxygen which is a source of life on our planet earth. With the industrial development and excessive use of fuel like petrol and gas, produces a huge amount of carbon dioxide. Trees are air purifiers they filter polluted air by absorbing the carbon contents. Thus trees decrease the air pollution which keep the environment clean and provide pure air to breath. Trees also play role in lessening the sound pollution. According to United States Department of Agriculture, a properly designed buffer of trees and shrubs reduces the sound pollution by 10 decibels or about 50% as received by human ear. Evaporation from the leaves brings about the formation of clouds; these clouds cause rain and irrigate the land which increases the crop production. Moreover, they also keep the temperature milder. Trees help in incre asing the fertility of soil. Roots of trees keep the soil intact and decrease the soil erosion. Trees provide us with beauty and peace of mind. They fill our heart with unexplainable happiness. Green color of trees symbolizes self-respect and well being. They are the essential part of nature. Martin Luther says For in the nature of things, if we rightly consider, every green tree is far more glorious than if it were made of gold and silver. Trees have a significant role in our daily life. Despite its complex chemical nature, wood has excellent properties which lend themselves to human use. Mostly trees are use to manufacture furniture. Different species of trees are use to make different types of furniture. They vary in softness, hardness and flexibility. The wood we get from trees is used in the production of home and office furniture. Furniture industry is the source of employ for thousands of people all around the globe. Many countries export their marvelous designed furniture and earn a huge amount of foreign exchange. In other words trees helps in the flourishing of an economy of country. Now plastic furniture is also used alongside .Many types of sports equipment are made of wood. For example, cricket bats are made of white willow. The baseball bats are usually made of hickory and now days they are mostly manufacture of maple wood. The cellulose of trees is used in the manufacturing of papers. All around the world trees wood is use in construction of buildings. Wood is oldest material used by humans for constructional purposes, after stone. Even where other building materials are preferred, wood remains a major component in roofing, flooring, doors and windows and their frames, as external cladding and in furniture and fittings. Also for tool handles and cutlery, such as chopsticks, twigs (miswaks), toothpicks, and other utensils, like the wooden spoon. Wood is mostly preferred to make cooking utensils because of its non-conducting properties. Woods also provide shelter and safety for living beings. Shelter is essential for birds. Birds feel safe and secure the shelter provided by trees. A garden with adequate shelter attracts a wider range of birds. A good shelter also save the birds from harsh weather .the shelter provided by trees protects the birds from extreme coldness and shade during summer season. During summers trees provide a shelter and shadow to the animals likes cows, cattle etc. Forest around the world is home for about 90% of the worlds terrestrial biodiversity. Moreover, human beings mostly in summer also enjoy a nap under the cool shady trees .Trees wood are also use to build houses which not only provide a decent look but also economical. Abundant tree reduces the flood water flow. A farmer in the Khairpur Mirs, Pakistan has suffered financial loss of 4million rupees ($44,000) as his cotton crop has ruined. But now he has planted mango, date and neem trees and when again the flood hits Khairpur, he repair ed water channels, buy new cotton seeds and pesticides from the income he earned from trees.(Saleem sheikh and Sughra Tunio are climate change and development reporters based in Karachi,Pakistan.This story is a part of series supported by the climate and development knowledge network.(www.trust.org). Trees are the source of sustenance of life as they provide food and medicine. Food from tree not only fulfills human appetite, but also provides fodder for animals. Food obtain from trees have a nutritional value. They are the cheap source of providing essential vitamins and minerals. Trees mostly provide fruits like mangoes, oranges etc and coffee beans. More importantly, trees are important in areas which are affected by flood and famines. They provide food when all the crops are destroyed due to excessive water or drought. A healthy environment ensures an excessive greenery and fodder for animals. According to FAO (food and agriculture organization of UN) a reliable supply of fodder is critical to the 30 to 40 million pastoralists world-wide. If an adequate supply of food is available to animals then it directly increases the livestock availability, by providing more milk and extra meet for people. The increase in production of milk and meet will make them easily available and low er the prices of these items. From early days trees and herbs are used to cure many diseases. Since May 1978 the World Health Organization has been making a study of medicinal plants. This study prompted the initial identification of 20000 species of medicinal plants and a more detailed investigation of a short list of 200(http://www.fao.org/documents/en/detail/1997). Many trees are used due to their medicinal properties. The medicine prepared from these trees helps in the fight against infections. According to the World Health Organization (WHO), as many as 80% of the worlds people depend on traditional medicine for their primary health care need. Not only in developing countries but also in developed countries medicines contains materials from higher plants. Wood is one of the oldest sources of energy. According to FAO more than 10 billion people utilize wood for cooking and heating purposes. Wood energy is important of all renewable energy resources. They also provide us electricity by running the turbines. Using wood for fuel is the cheaper way of generating energy. Wood is use for keeping the houses warm during winter. Wood also provides fire in outdoor camping and bonfires. In early days wood is the major source of generating energy. With the industrial development people new sources of energy has been discovered. Natural oil resources are directly or indirectly obtained from trees. Fuel is Thought to be produced from the dead trees and animals which were present inside the earth ,the high pressure and temperature convert them into fuel. Trees that were burnt inside the earth not only provide oil but also coal and natural gas. source oilpalm_deforestation_indonesia_sumatra_edwards50595_352459.jpg Trees are decreasing all around the world. Man has been utilizing them since the old days. Besides providing oxygen, man use trees for many purposes. Our life directly or indirectly depends on trees. But with the increase in population of mankind, the increase population put a burden on trees growth. People started to cut more and more trees to fulfill their needs. For providing shelter to people new housing schemes has been started. For the construction of these colonies trees are cut at large level. When trees are cut rapidly there function as an environmental cleaner is reduced. This also disturbs the natural ecosystem.Many birds and animals are forced to leave their habitats which affect their lives at greater extent. Trees are harvested mainly for furniture and as a source of food. In developing countries, trees are cut down as a source of fuel. Trees decrease not only due to human activities but also due to natural disasters like floods, volcanic eruption and forest fires. Acco rding to FAO 13 million hectares-of worlds population are cut and converted to other land uses every year. For biofuel a great number of trees are cut down for meeting the power resources. The rapid decrease in trees has very negative aspects on every creature of earth. Over 8000 tree species, 10% of the worlds total trees are threatened with extinction (UNEP). In cities trees are cut down due to which a clean and pure environment is not available. Forests are shrinking and cities are expanding. People living in cities prefer to spend their free time in recreation parks and gardens available with trees of many kinds. The forest degradation and industrial revolution results into increase in environmental pollutants and global warming. It is also due to the mismanagement of government. It is the case mostly in developing countries ,where government has little technical staff to manage and monitor thousands of hectors of forest resources. Moreover, general public also do not take their responsibility and show very non serious attitude towards the threat faced by trees. Source : Forest and Agricultural department Forests cover roughly 30% of the worlds land area. Three percentage of the earths forest cover was lost between 1990 and 2005 and there has been no significant decrease in the rate of deforestation over the past 20 years. Some 96% of deforestation occurs in tropical regions (FAO). Major challenge is to recognize the strategic importance of trees. Environmental conditions are getting worse. All types of pollution have very serious effects on all the life existing on earth. Government should take urgent steps to play its role in developing a healthy and pure environment. It should allocate an appropriate amount of funds and appoint technical and experienced staff and use the most advance technology. That staff should make policies which can easily be implemented and have very fruitful outcome. Government should make laws and put a ban on cutting of endanger species of trees. Different teams under the supervision of Government should go to school and collages to persuade students to pla nt more and more trees, books can also be published and documentaries related to trees importance can be shown on television. Small story books related to trees for children to make children environmental conscious at an early age. Public should also take the responsibility and help government in planting trees. Private sector especially the honors of different firms and industries can play a vital role. They help in providing seeds for plantation and an appropriate place helpful in the growth of trees. Public awareness programs especially in villages to convince people in understanding that trees not only provide food to them and their animals but also a source of earning livelihood and in this way they can improve their standard of living. The point here is that we should not only plant trees once, but also take care of them. A part from purifying the environment ,trees are helpful in our life in variety of ways, it is need of hour that as trees take care of our needs we should al so take care of them and provide them with a suitable environment for their growth and reproduction. Trees are the largest and longest living organism on earth. Trees are the marvelous chemical factory. Man is utilizing trees since the old days. Although world has progressed a lot, we are still dependent on these trees. The existence of man is very much dependent upon them. Trees are not only beneficial to mankind, but also to all organisms living on the earth. With increase in population trees are cut down much faster than their growth. The increase in pollution and decrease in the number of trees become the cause of global warming. It is our Moral duty to plant as much of trees as we can. We should not only plant them but also provide them suitable environment for growth. The health of our planet is base on the health of our ecosystem and survival of life.